If you received a valuable gift, wouldn't you insure it?

In the case of your children, what is it you are insuring?
That the way of life, the dreams, hopes, plans, you have for your child's future are protected should the unthinkable happen and you're no longer there to support them.

Why are we giving away free life cover?

At The Children's ISA we understand that having Children is a wonderful life experience and particularly watching them develop over their pre-school years is a special time. However it's not just your child that's growing though, your outlays are too!

You may spend some time away from work on maternity or paternity leave, reduce your hours and have to find a way of paying for childcare.

This often means the family needs to make some tough financial decisions and as a result, life insurance can be overlooked, but the consequences of having no cover in place can be huge – especially for a family relying on just one income.

So we're going to give you a helping hand to get you started with £15,000 of free cover for each parent for 12 months - that could mean £30,000 to protect your family if both parents apply.

And as we know how busy life gets when you have Children, you can take the 12 months free life cover out anytime up to the age of 4!

What's in it for us?!!

Nothing really, you can take the free cover and walk away at the end of the years cover.

It helps us start a relationship with you, one which will be built on trust when you realise that there really was no catch and maybe you'll tell your friends who could be having children of their own or who have young children, about our offer.

Maybe with a little more spare cash we hope you'll all consider putting it into one of our Junior ISAs to save up for when they grow up!

We fully understand that this is a fraction of the cover a family needs, and as parents ourselves we remember that one of the last things we had time to think about with a new baby (or had spare money for) was family protection. We're just looking to remind parents of the importance of financial protection for their family, so they can do something about it as soon as they have the time and money. We'd like to think you’d remember who helped you when your family needed it most.

So we're going to give you a helping hand to get you started with £15,000 of free cover for each parent - that could mean £30,000 to protect your family if both parents apply.

What if I've already got Life Cover?

That's great. You already recognise how important it is to protect the most important things in life.

It's likely though that you made those decisions some time ago perhaps before you had a family, maybe to pay off your mortgage so your loved ones wouldn't have to leave the family home. So what's the harm in another £15,000 (or £30,000 for both parents) worth of free protection for your family?

Do I have to take out a Children's ISA to qualify for free life cover?

The offer is open to everyone, even if they don’t take out one of our Children’s ISAs.

How long before the offer expires?

You can take up our free offer any time once the child is born and before they are four years old.

However, each parent is entitled to £15,000 cover each to protect the family. Plus each parent can individually take out £15,000 cover for each child before its fourth birthday. The offer is open to new parents regardless of how many children they already have – whether it's their first, second or tenth!

What's the catch?!

There are no catches! This product is totally free. You will receive one years free life cover from the date of registration.

Applying is easy to do on-line, no payment is needed and we won't even ask for bank account or credit card details. You don't have to remember to opt out, cover will automatically come to an end after the 12 month period.

So what am I getting for free?

- £15,000 of free life cover for each parent from today for 12 months.
 That could mean £30,000 to protect your family if both parents apply.

- It will only take a few minutes to apply, and you will receive confirmation that your family is protected within a few minutes.

- It pays out £15,000 if a covered parent dies during the term of your plan.

- No payment is needed and we won't request your bank account or credit card details.

Who will provide the cover?

We've chosen Aviva to provide our New Parent Life Cover. They've been around for over 300 years and are now the UK's largest insurance company. What's more, in 2011 they paid out 99.7% of all life assurance claims.

So what am I getting for free?

  • £15,000 of free life cover for each parent from today for 12 months.
 That could mean £ 30,000 to protect your family if both parents apply.
  • It will only take a few minutes to apply, and you will receive confirmation that your family is protected within a few minutes.
  • It pays out £15,000 if a covered parent dies during the term of your plan.
  • No payment is needed and we won't request your bank account or credit card details.

Who will provide the cover?

Aviva

We've chosen Aviva to provide our New Parent Life Cover. They've been around for over 300 years and are now the UK's largest insurance company. What's more, in 2011 they paid out 99.7% of all life assurance claims.

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Contact Us

To discuss your additional Life Cover needs with one of our UK based advisers, call us on:

0800 652 97 96
Opening Hours:
08:00 – 21:00 hours Monday to Friday
09:00 – 15:00 hours Saturday

Lifestyle Maintenance Calculator

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