So what am I getting for free?

  • £10,000 of free life cover for each parent from today until your baby's first birthday.
    That could mean £20,000 to protect your family if both parents apply.
  • It will only take a few minutes to apply, and you will receive confirmation that your family is protected within a few minutes.
  • It pays out £10,000 if a covered parent dies on or before their baby's first birthday.
  • No payment is needed and we won't request your bank account or credit card details.

Who will provide the cover?


We've chosen Aviva to provide our New Parent Life Cover. They've been around for over 300 years and are now the UK's largest insurance company. What's more, in 2011 they paid out 99.7% of all life assurance claims.

What If £10,000 isn't enough?
Additional cover means additional peace of mind.

£10,000 is a good start, but you need to consider how much you would need to cover your own financial commitments.

The link here can help you do this quickly and easily.

Get a quote

Contact Us

To discuss your additional Life Cover needs with one of our UK based advisers, call us on:

0800 652 97 96
Opening Hours:
08:00 – 21:00 hours Monday to Friday
09:00 – 15:00 hours Saturday